This Privacy Policy describes how Everstart Battery® Marine Battery, Automotive Battery (“Everstart Battery®,” “we,” “us,” or “our“) collects, uses, and shares information about you through our website, everstart-battery.com (the “Site“). This Privacy Policy applies to all visitors to our Site and our customers.
Information We Collect
We collect information about you directly from you, from third parties, and automatically through your use of our Site.
Information We Collect Directly From You
The information we collect directly from you includes:
- Contact information – your name, email address, phone number, mailing address, and other information you provide with any inquiry or order.
- Account information – your username, password, and preferences for any online account you create on our Site.
- Communications – information you provide when you contact us with questions, feedback, surveys, or other communications.
- Transaction information – details about purchases or orders you make through the Site, including payment card information.
- Employment information – if you apply for a job posting, any information you submit through the application process.
- Legal information – details provided if you submit legal requests or forms through the Site.
- Other information – any other information you directly provide to us through the Site.
Information We Collect From Third Parties
We also receive information about you from third party sources:
- Social media – If you interact with us through social media platforms like Facebook or Twitter, we may collect public information from your profiles.
- Referral information – If you arrive at our Site from an external source (like an affiliate site), we record information about the referring page or ad.
- Joint marketing partners – We may collect your email address or other contact info from businesses we partner with for joint marketing campaigns.
Information Automatically Collected
We also automatically log information about you and your device when you access our Site. This includes:
- Device information – characteristics like your IP address, browser type, operating system, Internet service provider, device type, and device identifiers.
- Usage information – details about your use of the Site, including time spent, pages visited, links clicked, content viewed, and the website you visited before browsing our Site.
- Location information – your device’s GPS signal or information about nearby WiFi networks and cell towers that may indicate your approximate location.
- Cookies and other tracking technologies – data saved by the Site that links to information about your online activities and preferences.
We use this data to operate and enhance the Site, troubleshoot issues, analyze trends, and personalize your experience.
How We Use Your Information
We use your personal information in the following ways:
- Provide, operate, and improve the Site
- Process and complete your orders and transactions
- Communicate with you about your account, purchases, and requests
- Provide customer service and support
- Personalize content and experiences on the Site
- Notify you about product updates, special offers, and promotions
- Protect against fraud, spam, abuse, security risks, and enforce our policies
- Conduct research and analysis to improve our products, services, and Site
- Administer surveys and collect feedback
- Comply with legal obligations and requirements
How We Share Your Information
We only share your personal information outside Everstart Battery® in the following circumstances:
With Service Providers
We share your information with trusted third party service providers who assist us with running our Site, conducting our business, and servicing customers. These parties only access and use your info as instructed by us.
Within Our Family of Companies
We may share your information with our parent company or other affiliates within our corporate family.
With Business Partners
We may share limited data with business partners in order to provide co-branded services or facilitate orders and transactions. For example, if you purchase through a retailer link on our Site.
For Business Transfers
Your personal information may be transferred to successor organization if Everstart Battery® undergoes a merger, acquisition, bankruptcy, dissolution, reorganization, or similar transaction or proceeding.
For Legal Reasons
We may disclose information about you (i) if we are required to do so by law or legal process, (ii) to comply with requests from government authorities, (iii) to enforce our policies, (iv) to protect our operations or those of any of our affiliates, (v) to protect the rights, privacy, safety or property of Everstart Battery®, users of our Site or the public, or (vi) to permit us to pursue available remedies or limit damages we may sustain.
With Your Consent
We may share other information with your consent or direction to do so. For example, you may authorize third party applications or services to access your account information through our Site.
We do not sell or rent your personal information to third parties for marketing purposes. But we may derive anonymous insights from your information that do not identify you personally to improve our offerings.
Third Party Services
We may use third party tools like Google Analytics to analyze traffic and usage trends for our Site. These services collect information sent by your browser or device, including pages visited, links clicked, and non-identifying information about your device. We use this data to better understand overall traffic patterns and optimize the performance and experience of our Site.
We may offer social sharing features or other integrated tools that let you share content or actions you take on our Site with other media. Your use of these features enables the sharing of information with your friends or the public, depending on the settings you use with the third party.
Our Site includes integrated buttons, tools, or applications that link to services provided by third parties, like social media buttons. These tools may use cookies or gather other information about your use of our Site to personalize the third party service for you. Information collected or used by integrated tools is governed by the privacy policies of the companies that provide them.
You have control over whether and how you connect and share through these tools. But if you do connect, certain information from our Site may be shared with your contacts or the public, in accordance with your account settings and the privacy practices of the third party services.
Online Advertising & Analytics
We partner with third party advertisers, ad networks, and analytics providers to deliver relevant and useful ads to users on our Site and across the Internet. These advertising partners may set and access their own cookies, pixel tags, and similar technologies on your device to collect anonymous information about your interests and browser history so they can display targeted ads.
Third parties automatically receive some basic information about your interactions on our Site like pages visited, device identifiers, and non-personally identifiable demographic and location data. We also work with analytics partners to measure and analyze information about use of the Site like clicks, movement through the website, scrolls and other user actions. This data enables us to understand user behaviors and improve the Site experience.
To manage preferences for targeted ads from specific third parties, please visit the Digital Advertising Alliance Consumer Choice Page at www.aboutads.info/choices. Opting out does not mean you will not see online advertising from us or other companies. It simply means the ads you do see may be less relevant to your interests.
Security of Your Information
We take precautions to protect your personal information against unauthorized access, loss, misuse, or alteration. Measures include firewalls, data encryption, physical access controls to our data centers, and authorization controls to protect the security of your information.
However, no internet or email transmission is ever fully secure or error free. We cannot guarantee the security of information transmitted to or from our Site. Any transmission is at your own risk.
Children’s Privacy
Our Site is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13 without permission from a parent or guardian. If you believe we may have collected such information, please contact us using the information below so we can take appropriate action.
Your Choices and Rights
You have certain rights with respect to the personal information we collect about you. Some options or rights may not apply in certain cases based on legal restrictions or system limitations. Options and rights include:
- Access – You can request a copy of your personal data collected through our Site by contacting us using the information below.
- Correction – Keep your information accurate by updating your account and profile information if needed. We will make good faith efforts to make requested updates in a timely manner.
- Deletion – If we collected your personal information, you can request that we delete it from our systems subject to any legal obligations or rights.
- Objection – You can ask to limit or cease certain uses of your information, like direct marketing communications. We may maintain minimum information to honor your preferences.
- Portability – Obtain and reuse certain information we have collected about you for your own purposes.
- Complaints – Contact us using the information below to resolve complaints about our privacy practices. You also have the option to lodge complaints with your local data protection authority.
You also have the option to opt-out of certain uses of your information:
- Marketing communications – Use the unsubscribe link in emails to opt out of receiving future promotional messages from us. You may continue to receive non-promotional communications like order confirmations, receipts, and customer service notifications.
- Interest-based advertising – As described above, visit www.aboutads.info/choices to manage preferences for interest-based ads placed by participating companies.
- Analytics tracking – Most browsers let you indicate when you do not want to be tracked while browsing websites. Check your browser settings to learn how you can set or manage the Do Not Track signal.
Retention of Your Information
We retain your personal information for the period necessary to fulfill the purposes for collection stated in this Privacy Policy, unless a longer period is required by law. We determine retention periods based on criteria like legal requirements, the nature of our relationship with you, the sensitivity of the data, and potential business needs.
International Data Transfers
We are a global company and collect information worldwide. Laws in some countries may differ from those in your home country. But we take reasonable steps to ensure an appropriate level of protection for information we handle globally. When we transfer your information from your country to recipients in another country, we protect your privacy rights as required by law.
Changes to this Privacy Policy
We may amend this Privacy Policy at any time by posting the revised version here, with an updated effective date. We will announce material changes via prominent notice on our Site and/or notify you directly when required or appropriate. Your continued use of our Site or services after any changes constitutes your consent to the new practices.
Contact Us
If you have any questions about this Privacy Policy or our privacy practices, please contact us using the information below:
Everstart Battery® Marine Battery, Automotive Battery
Attn: Privacy Office
123 Battery Way
Houston, TX 77777
Email: privacy@everstart-battery.com
Phone: 1-800-555-1234
This Privacy Policy becomes effective on January 1, 2023.
